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  • Influence

  • Influence
    • Author:
      Robert B. Cialdini
    • Published:
      2006-12-26 by HarperCollins
    • Other info:
      ISBN:9780061241895 » lang: en » pages: 339
    • Reviews:
      Amazon » Google (rating: 4)
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  • Description:

    Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

    You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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{ My Reading List Users: }

Bob  has read this title ...
brilliant book that shows you why you are more often a patsy than you think and how to defend yourself, something everybody should read, from manager to programmer

{ Added: 3 years ago }

Michael  has read this title ...
Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarecity. My 6 favorite weapons!

{ Added: 7 years ago }

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