What is Luck? Is luck just fate, or can you change it? In this groundbreaking new scientific study of the phenomenon of luck, Dr. Richard Wiseman puts luck under a scientific microscope for the very first time, examining the different ways in which lucky and unlucky people behave. After three years of intensive interviews and experiments with over 400 volunteers, Wiseman arrived at an astonishing conclusion: Luck is something that can be learned. It is available to anyone who learns how to use the Four Essential Principles of Luck: Creating Chance Opportunities, Feeling Lucky, Thinking Lucky, and Denying Fate. Readers can determine their capacity for luck and even learn to change it by using the easy exercises Dr. Wiseman developed for this book. Illustrated with anecdotes from the lives of the famous such as Harry Truman and Warren Buffett, The Luck Factor also richly portrays the lives of ordinary people who have been extraordinarily lucky or unlucky. Smart, enlightening, fun to read, and easy to follow, The Luck Factor will give you revolutionary insight into the lucky mind and could, quite simply, change your life. Book jacket.